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2025 Performance Racing Industry trade show

 

PRI ANNOUNCES 2025 HALL OF FAME INDUCTEES

-- Paul "Scooter" Brothers, John Kilroy, and Chris Raschke recognized for their enduring impact on motorsports --

 

INDIANAPOLIS, Ind. (Dec. 11, 2025) — Performance Racing Industry (PRI) welcomed three new members into its Hall of Fame during the 2025 PRI Show Grand Opening Breakfast at the Indiana Convention Center in Indianapolis. Now in its second year, the Hall of Fame recognizes individuals whose careers, leadership, and innovation have made a lasting impact on motorsports. Inductees are selected by an industry committee based on their achievements, years of involvement, and integrity.

 

The PRI Hall of Fame was introduced in 2024 to celebrate individuals whose vision and contributions have shaped the motorsports industry. The inaugural class featured Ed “Isky” Iskenderian, widely regarded as the “Camfather” for his pioneering camshaft innovations, and Steve Lewis, founder of PRI and architect of the PRI Trade Show. Their influence established a tradition of honoring leaders whose work drives progress and inspires future generations.

 

"The PRI Hall of Fame is about celebrating the visionaries and pioneers whose passion and dedication have shaped the motorsports industry," said Michael Good, PRI President. "After launching the Hall of Fame in 2024 and honoring our inaugural inductees, we are proud to recognize this year's class whose achievements and leadership continue to inspire future generations of racers, innovators, and industry professionals."

 

PRI Hall of Fame Class of 2025

Paul “Scooter” Brothers

Paul “Scooter” Brothers has been immersed in motorsports and automotive performance his entire life. From his early days at Racing Head Service to leadership roles at Competition Cams and COMP Performance Group, Brothers consistently drove innovation in engine technology and performance products. As SEMA chairman of the board, he was instrumental in the acquisition of PRI in 2012, helping to strengthen the racing and performance industry. Brothers was recognized as the 2002 SEMA Person of the Year and a 2005 SEMA Hall of Fame inductee. His contributions to the Society of Automotive Engineers, NHRA, NASCAR, and the broader racing industry have left a legacy of leadership, mentorship, and industry advancement. He is also a partner in Driven Racing Oil, which provides specially blended racing and high-performance motor oils.

 

John Kilroy

John Kilroy dedicated more than two decades to growing PRI Magazine and the PRI Show, serving as editor for 22 years before becoming vice president and general manager. Known for his deep respect for the racing industry and commitment to editorial excellence, Kilroy brought integrity, insight, and passion to every facet of his work. He played a pivotal role in shaping PRI’s coverage and the annual trade show experience, fostering industry growth and celebrating innovation. Kilroy passed away in 2022, leaving a legacy of dedication, professionalism, and passion for motorsports that continues to inspire the PRI community.

 

Chris Raschke

Chris Raschke’s enthusiasm, energy, and commitment to motorsports were evident in every endeavor he undertook. Serving as director of sales and marketing at Automotive Racing Products (ARP), Raschke represented the brand at countless racing events, trade shows, and car shows. He also pursued land speed racing at the Bonneville Salt Flats, earning the prestigious Red Hat and Black Hat for record-setting achievements, including driving the Speed Demon streamliner to 459.734 mph. Tragically, Raschke was killed in a land speed attempt in August 2025. His welcoming smile, quick wit, and larger-than-life personality inspired everyone he encountered. His passion for racing, both on and off the track, left an enduring impact on the motorsports community.

 

The PRI Hall of Fame serves as a lasting tribute to motorsports pioneers, ensuring their stories and achievements remain part of the industry’s legacy. By highlighting these contributions, PRI strengthens its mission to protect, promote, and grow the racing community for generations to come.

 

To learn more about PRI, visit PerformanceRacing.com.

 

About Performance Racing Industry 

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

 

December 11, 2025  View Online
 

PRI SHOW

The Green Flag Has Dropped on the 2025 PRI Show!

The 37th annual event brings together thousands of racing professionals, showcasing innovation and driving economic impact.

Weds Set Up Recap Image

PRI SHOW: RECAP

See the PRI Show Come Together [Photos & Video]

Relive pre-Show events, including the Women With Drive Summit V, EPIC AERA, ICMS and more. Then watch the PRI Show floor come alive as more than 1,000 exhibitors prepare for three days of non-stop action.

SPONSORED CONTENT
 

Hooked On Driving Is Changing Track Days Nationwide

Under new ownership, Hooked On Driving becomes the largest track day company in the US and is expanding what 'HPDE' means.

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PRI SHOW

Spotlight: Live Interviews on Stage & Famous Hanging Race Car in the New PRI Paddock

This Show feature brings live interviews, iconic vehicles, driver appearances and fan interaction directly to you. Located near the Capitol Cube at the Georgia St. entrance.

HAPPENING TODAY

T.O.P.S. HQ

Live sessions and booths await track and sanction pros in this expanded area, now upstairs, Rooms 243-245. Presented by MyRacePass; supported by Gearhead Coffee and PJH TrackBite. 

 

Hot Rodders of Tomorrow

This high-stakes, timed competition features high school teams from throughout the country tearing down and reassembling engines in a timed contest that will determine a national champion. 

 

PRI SIM Racing Arena presented by SRO Motorsports

Expanded for 2025, this area will again put a spotlight on the ever-growing world of sim racing with live competition featuring top esports competitors and state-of-the-art equipment. 

 

PRI Education: Business Track

From marketing and sponsorship to AI, sit in on expert-led sessions designed to help shop owners, team managers and industry pros make smarter decisions and drive measurable results.

 

PRI Education: Technical Track

Mechanics, engineers and performance specialists: expand your knowledge, troubleshoot complex issues and implement cutting-edge solutions in the racing world.

 

Exhibitor Education Sessions

Learn directly from industry experts during more than 50 seminars, sessions and panels covering technical topics, business management, marketing, sponsor development and more.

 

PRI Full Throttle Social Fueled by Aeromotive

Formerly known as the PRI Happy Hour, this is the PRI Show's biggest social event. Head to the Lucas Oil Stadium concourse for complimentary food, drink and great conversations after Day One!

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PRI SHOW 

Spotlight: Featured Products Showcase 

Discover the hottest parts and products from top manufacturers and service providers, all in one place, near the PRI Paddock and hanging car at the Georgia Street Entrance.

EXHIBITOR NEWS
 

INDUSTRY NEWS
 

VISIT HERE FOR MORE INDUSTRY NEWS
 

QUICK LINKS


 

 

December 10, 2025  View Online
 

PRI SHOW

2025 PRI Show Opens Tomorrow in Indianapolis 🏁

Build your personalized schedule in the PRI Show Planner, then log in through the app to access your agenda, floor plan, exhibitors, events, autograph sessions, and more on the go.

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PRI SHOW

Experience Cutting-Edge Sim Rigs, Live Competitions at the PRI Show

Watch top competitors and interactive demos on professional-grade simulators throughout the week in this Show area dedicated to the latest advancements.

PRI Show Hot Rodders of Tomorrow Image

PRI SHOW

Today: Cheer on the Hot Rodders of Tomorrow, Green Hall 

Teams of skilled high schoolers will narrow down the competition field before the Elite Eight showdown later this week. You won't believe the action!

HAPPENING TODAY

Final Day: Women With Drive V Driven by Mobile 1 Summit (Fee to Attend)

Hosted by WIMNA, this annual summit brings together professionals, students and leaders from all sectors of motorsports to celebrate progress, build connections and drive opportunity.

 

AERA Engine Builders Association EPIC Conference

The AERA Engine Builders Association is bringing back its EPIC (Engine Professional Industry Conference), which features great technical presentations to educate engine builders.

 

International Council of Motorsport Sciences (ICMS)

Motorsports medical and safety experts from around the world gather to share knowledge, best practices and cutting-edge advancements in an effort to drive motorsports safety forward.

 

Race Track Business Conference (RTBC)

Presented by the National Speedway Directory, RTBC is a one-day event for industry leaders to collaborate, analyze and conceptualize around the business of motorsports.

 

Rev 'n Roll Charity Bowling Event (Off-Campus)

NHRA's Alexis DeJoria, Cruz Pedregon, Tony Stewart and Ida Zetterström will help kick off the festivities at the revived "Rev n Roll" bowling fundraiser benefiting Riley Children's Foundation. 

Mario Andretti PRI Show GOB Image

PRI SHOW

Tomorrow Only: Start Your PRI Show With Mario Andretti 

This high-octane event marks the official green flag on PRI! Witness a live interview with racing icon Andretti, brought to you by The MagnaFlow Group and hosted by legendary motorsports broadcaster Ralph Sheheen.

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PRI SHOW

Meet Antron Brown, FarmTruck/AZN, James Goad, Jeff Lutz, Ida Zetterstrom, Ron Capps & More

These are just a handful of the big names and industry VIPs set for the PRI Show floor this week.

EXHIBITOR NEWS
 

INDUSTRY NEWS
 

VISIT HERE FOR MORE INDUSTRY NEWS
 

QUICK LINKS

 


 

PRI Show Opens in Indianapolis as Motorsports Industry’s Premier Global Gathering

-- 37th Annual Event Brings Together Thousands of Racing Professionals, Showcasing Innovation and Driving Economic Impact --

 

INDIANAPOLIS (Dec. 11, 2025) -- The 37th Annual Performance Racing Industry (PRI) Show officially opens today in Indianapolis, kicking off with the Grand Opening Breakfast featuring welcome remarks from Indiana Governor Mike Braun and a conversation with motorsports legend Mario Andretti.

 

Taking place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show is the largest trade show in Indiana and the premier destination for motorsports professionals worldwide. Produced by Performance Racing Industry, the event serves as the ultimate platform for innovation, networking, and business development across all forms of racing.

 

Industry Support Stronger Than Ever

The 2025 PRI Show is on track to be one of the largest in nearly two decades, with more than 1,060 exhibitors confirmed, including 161 first-time participants. This overwhelming response underscores the industry’s deep commitment to PRI as the central hub for connecting, innovating, and driving business forward.


“The PRI Show reflects the strength and passion of the motorsports industry,” said PRI President Michael Good. “Every year, we bring together the people, products, and ideas that shape the future of racing. This year’s event is bigger than ever, and we’re proud to provide a platform where innovation and opportunity converge.”

 

A Major Economic Driver

Motorsports is a major economic force in the United States, generating $69.2 billion in economic activity (and $2.75 billion in the State of Indiana), supporting 318,560 full-time jobs, and delivering $22.2 billion in wages and benefits, according to PRI’s Motorsports Economic Impact Study. The PRI Show amplifies this impact by serving as the global gathering point for the industry, where business deals are made, partnerships are formed, and innovation is showcased.

 

According to Visit Indy, the PRI Show contributes tens of millions of dollars in economic impact, as thousands of attendees and exhibitors fill every corner of the Indiana Convention Center and Lucas Oil Stadium. This convergence of industry leaders and innovators reinforces PRI’s role in shaping the future of motorsports through stronger relationships with sanctioning bodies, expanded educational programs, and a growing presence at race tracks nationwide.

 

2025 Show Highlights

Attendees will experience an immersive showcase of innovation and engagement, including:

  • PRI SIM Racing Arena – A dedicated space for sim racing technology and demonstrations.
  • Featured Products Showcase – Highlighting the newest and most popular motorsports products.
  • Hammertown @ PRI – A new off-road racing exhibit featuring championship-winning vehicles and leading brands.
  • Machinery Row – Live demonstrations of race machining equipment and technology.
  • Trailer & RV Exhibits – The latest in racing trailers and motorcoaches inside Lucas Oil Stadium.
  • PRI Hall of Fame Induction – the Class of 2025 was honored for their contributions to motorsports.
  • T.O.P.S. HQ presented by MyRacePass.com – A dedicated hub for Track Operators, Promoters, and Sanctioning Bodies featuring a full schedule of sessions focused on track operations, event promotion, and industry collaboration.

“Attendees will experience the most comprehensive showcase in motorsports, from cutting-edge products and live demonstrations to immersive activations like Hammertown and the PRI SIM Racing Arena,” said PRI Show Director Karin Davidson. “This event is designed to spark connections, deliver hands-on learning, and provide insights that help businesses and race teams thrive in the year ahead.”

Several key industry organizations will also host events during the Show, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS), and more, underscoring PRI’s commitment to nurturing relationships across the motorsports ecosystem.

Driving the Future of Motorsports
The PRI Show continues to evolve with programs that reflect emerging trends, such as sim racing and workforce development initiatives. Through education tracks, networking events, and competitions like the Hot Rodders of Tomorrow National Championship, PRI is connecting the next generation of talent with industry leaders to ensure a strong future for motorsports.

 


 

2025 PRI SHOW BRINGS MULTIPLE SIM RACING EVENTS AND COMPETITIONS TO INDIANAPOLIS

-- Attendees can experience top competitors, professional-grade simulators, and interactive demos throughout the week --

 

INDIANAPOLIS (Dec. 5, 2025) — The 2025 Performance Racing Industry (PRI) Show features a showcase of sim racing, esports innovation, and hands-on motorsports experiences with multiple activations from December 11-13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis. Leading organizations, including  DALLARA-AK ESPORTS, Podium 1, SIMCraft, SRO America, and Team America/Init Esports, will bring professional-grade simulators, competitive events, and educational programming to attendees during the Show.

 

“SIM racing has grown into an exciting part of the motorsports world, and the 2025 PRI Show brings multiple activations together in one place,” said Michael Good, PRI President. “Attendees have the chance to see top competitors, test advanced simulators, and experience the energy of esports racing firsthand. This lineup highlights the innovation, talent, and collaboration that make the PRI Show a must-attend event for the motorsports community.”

 

SRO America Expands the SIM Racing Arena

SRO America returns to the 2025 PRI Show with an expanded SIM Racing Arena, putting the spotlight on the fast-growing world of sim racing and motorsports innovation. The event features daily invitational races with top esports competitors competing on professional-grade rigs, including Fanatec Clubsport GT cockpits, DD-Plus Direct Drive bases, Clubsport pedals, and MSI 49-inch monitors powered by high-performance MSI gaming PCs. These setups provide the precision, realism, and performance used by professional drivers worldwide.

 

All competitions will stream live on SRO Motorsports Twitch and GTWorld YouTube, giving fans across the globe front-row access to the action. Beyond racing, the arena offers interactive demos, hands-on experiences with cutting-edge sim hardware, educational sessions, and panel discussions with industry experts, highlighting the latest advancements in sim technology and its growing influence on the motorsports industry.   

 

Podium 1 Showcases Turnkey Systems, New Products, and Pro Driver Activations

Podium 1 brings a full lineup of professional-grade sim technology to the PRI Show, giving attendees the chance to test industry-leading 6DOF, 4DOF, and 3DOF motion systems featuring Qubic Motion Systems and Vero Motion platforms. The activation includes multiple new product unveilings, including the Simucube SC3 Pro, Simucube Co-Pedals, BDH Active Shifter, VPG Porsche Wheel, and more.

 

Special guest Tony Kanaan joins the Podium 1 lineup alongside the McLaren Arrow team, offering attendees opportunities to meet the racing legend and compete against his lap times for chances to win official McLaren items. Autograph sessions with Kanaan are scheduled for Thursday from 11:30 a.m.-12 p.m. and 2-2:30 p.m., and Friday from 10-10:30 a.m. A McLaren Arrow IndyCar and a Radical SR3XXR will also be on display for photo opportunities.

 

Team America Debuts the Nation’s Best at PRI Show -- Powered by Init Esports

Team America, powered by Init Esports, is bringing the nation’s top sim-racing competitors to the PRI Show for an in-person showdown. The top 12 athletes from the 2025 TEAM AMERICA Talent Scouts Competition powered by MOZA Racing have earned their place in the national finale at PRI. On Saturday afternoon they will go head to head in the TEAM AMERICA Time Trial Challenge racing live on MOZA Racing equipment in front of manufacturers, media, and motorsport leaders. PRI attendees can also compete by setting hot laps at the Team America booth on Thursday and Friday for a chance to earn one of the final spots on the Saturday grid.

 

“Team America is all about taking our incredible online community and putting it side-by-side in real life, and there’s no better place to do that than at PRI,” said Stefy Bau, founder of Init Esports.

 

DALLARA-AK ESPORTS Gets Attendees Behind the Wheel

DALLARA and AK Informatica launched DALLARA-AK ESPORTS earlier this year, a joint venture aimed at establishing Indianapolis as a global hub for sim racing. At the PRI Show, attendees can compete on Assetto Corsa Competizione simulators, racing GT cars on historic tracks. The activation gives fans a chance to experience the precision and excitement of professional-grade sim racing while engaging with one of motorsports’ most innovative partnerships.

 

“From interactive demos to live competitions, the SIM racing activations at PRI 2025 show how technology and motorsports continue to evolve together,” said Karin Davidson, PRI Show Director. “We’re proud to offer attendees opportunities to engage, learn, and compete in a hands-on environment while connecting with the top organizations and emerging talent shaping the future of the sport.”

 

The 2025 PRI Show is on track to be one of the largest in nearly two decades with more than 1,000 exhibitors, including over 100 first-time participants, reflecting the Show’s continued growth and influence. Motorsports contribute $69.2 billion to the U.S. economy and support over 318,000 jobs, according to PRI’s Motorsports Economic Impact Study. The PRI Show helps drive that momentum by uniting industry leaders, emerging talent, and cutting-edge technology to strengthen the sport’s economic foundation.

 

Registration for 2025 PRI Show

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media, and others. To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.

 

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

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This site is dedicated to my father " hoot " who introduced me to the Great sport of auto racing when I was a very young child

Thru the years I have befriended several people Thru Racing that have passed on and I honor them here

Larrt Criss. Charlie Patterson. Carrol Horton, Todd shaffer, gary lee and Judy Morris