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ATTENDEE REGISTRATION OPENS FOR THE 2026 PRI SHOW
-- Racing professionals can now register for the 2026 PRI Show, with new tiered attendee pricing starting at $45. --

INDIANAPOLIS, Ind. (July 21, 2026) — Registration is now open for the 2026 Performance Racing Industry (PRI) Show, the premier trade event for the global motorsports industry. Taking place Dec. 10-12 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the PRI Show brings together the companies, professionals, and decision-makers driving the future of racing.

Qualified motorsports industry professionals can now register for the PRI Show without a PRI membership. The PRI Show remains a trade-only event for qualified industry professionals. New for 2026, attendee registration follows a tiered pricing structure, starting at $45 through Oct. 2, increasing to $55 through Dec. 9, and $65 during the Show.

More than 920 exhibiting companies have already secured more than 360,000 net square feet of exhibit space, creating a show floor packed with the latest racing technology, performance products, manufacturing equipment, simulation tools, trailers, and business solutions. From grassroots racing to professional motorsports, the PRI Show remains the industry's most important marketplace for discovering new products, building relationships, and conducting business ahead of the racing season.

"The PRI Show is where the business of motorsports comes together," said PRI Managing Director Doug Bresnahan. "Every December, manufacturers, race teams, distributors, engine builders, fabricators, track operators, and industry leaders gather in one place to strengthen partnerships, discover new innovations, and create opportunities that move racing forward. We look forward to welcoming the industry back to Indianapolis."

The PRI Show continues to serve as a driving force behind an industry that generates more than $69.2 billion in annual economic activity, supports more than 318,000 American jobs, and produces more than $22.1 billion in wages and benefits, according to the PRI Motorsports Economic Impact Study. By bringing together every segment of the racing industry under one roof, the Show helps fuel innovation, investment, and long-term business growth.

New for 2026, the PRI Motorsports Engineering Symposium will debut during the Show, bringing together race engineers, manufacturers, technical leaders, and university engineering programs for a full day of education and collaboration focused on advancing motorsports technology and performance.

The 2026 PRI Show will feature a wide range of experiences and activations, from networking opportunities such as the Grand Opening Breakfast and PRI Full Throttle Social to education programming, specialty exhibit areas, and product discovery destinations including T.O.P.S. HQ, the Trailer and Motorcoach Exhibits, PRI Paddock, Machinery Row, NextGen Connect, and more.

"The PRI Show continues to evolve alongside the racing industry," said PRI Show Director Karin Davidson. "Whether attendees are sourcing products, learning from industry experts, exploring new technologies, or connecting with business partners, the 2026 Show is designed to deliver meaningful value at every stage of their business."

Each year, the PRI Show welcomes attendees from all 50 states and around the world, including race teams, retailers, engine builders, manufacturers, fabricators, distributors, media, sanctioning bodies, and track operators. Early registration allows attendees to receive their credentials in advance beginning in October, helping them save time and get straight to business when they arrive in Indianapolis.

To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.

For additional information or questions regarding registration, please contact PRI Show Manager Nicole Harless, at nicoleh@performanceracing.com.

ABOUT PERFORMANCE RACING INDUSTRY
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide. For more information, visit PerformanceRacing.com.

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